On September 26, 2025, the Pudong Live Streaming E-commerce Ecosystem Alliance was officially launched at the 2025 Pudong New Area Live Streaming E-commerce Ecosystem Development Promotion Conference. Initiated by the Shanghai Pudong New Area E-Commerce Industry Association in collaboration with MCN institutions and e-commerce industrial parks, the alliance issued a joint industry initiative focusing on six key areas: strengthening quality control, standardizing marketing practices, enhancing talent development, embracing technological innovation, establishing industry standards, and deepening resource sharing.
The conference showcased the vitality and prospects of Pudong’s live streaming e-commerce sector through professional insights, experience sharing, alliance inauguration, partnership signings, and achievement recognitions, aiming to further advance high-quality development in the field. During the event, our School, as one of the participating academic institutions, signed a university-enterprise cooperation agreement with Shanghai Touchuang Network Technology Co., Ltd.
Pudong New Area has demonstrated robust growth in live streaming e-commerce, emerging as a key driver of consumption upgrading, trade innovation, and industrial transformation. The district leads Shanghai in multiple dimensions: with a live streaming sales volume exceeding RMB 50 billion in 2024 (ranking second citywide), it also boasts 3,624 active streamers and over 430,000 live streaming sessions—the highest among all Shanghai districts. The ecosystem continues to mature, nurturing distinctive live streaming bases and renowned MCNs while deepening integration with the real economy. A favorable development environment has been fostered through initiatives promoting new models such as Silk Road E-commerce and cross-border live streaming, injecting fresh momentum into the regional economy.
Leveraging the alliance, our School’s E-Commerce program will strengthen industry-academia collaboration and conduct in-depth research in areas including live streaming e-commerce standardization and technological innovation.