Guiding Cultivation Plan for the E-commerce Major 2021

发布者:经济与管理学院发布时间:2024-01-02浏览次数:12

Guiding Cultivation Plan for Major of E-commerce

2021

Major Code 120801

Drafter:羊英         Reviewer:卓武扬

 

Centering on the constructionorientation of "building a high-quality applied talents trainingsystem" of our school, E-commerce major focuses on ethics and cultivatingpeople, and focuses on students. It integrates knowledge imparts and appliedpractical training, and practices the integration of production and education,dual certification integration and international teaching. The major aims tocultivate application-oriented innovative technical talents who are capable ofe-commerce platform operation and management, data analysis and marketing, andtechnology development and support.

 

I Cultivationobjectives

1. Values leadgoals

Guided by the professionalquality of quasi-e-commerce professionals and the spirit of model workers, thismajor guides students to pay attention to the new concept of nationaldevelopment and rural revitalization, establish the awareness of green economicdevelopment, enhance students' political awareness, overall situationawareness, core awareness and alignment awareness, and build the outlook onlife and values for striving to achieve the great rejuvenation of the Chinesenation.

2.Overall cultivationobjectives

Based on the new developmentconcept of national innovation, coordination, green, open and sharing,e-commerce major cultivates all-round development of morality, intelligence,physical, American and labor, with good integrity quality and professionalquality, international vision and pioneering spirit, with a solid professionalfoundation and good knowledge structure, with modern management and informationeconomy concepts, Application-oriented innovative talents who are proficient ininformation technology and e-service skills and can engage in businessoperations, data analysis and technical services in the network environment.

3.Expected goalsachieved by students 5 years after graduation

Goal 1: Possessgood humanistic and social science literacy, possess patriotism and nationalpride, have a sense of social responsibility, and adhere to professional ethicsstandards;

Goal 2: Masterprofessional skills in E-commerce related fields such as business operationsand management, data analysis and marketing, technology development andsupport, and be able to provide creative solutions for international anddomestic E-commerce industry problems;

Goal 3: Have good communicationand expression skills, teamwork spirit, and possess certain leadership skills;able to provide creative solutions to international and domestic e-commerceindustry problems;

Goal 4: Possesslifelong learning ability and innovative consciousness, have an internationalperspective, maintain physical and mental health, and drive sustainabledevelopment.

II Academic requirements for program completion

Graduation Requirements and DegreeConferral

Studentsof this major must complete the minimum credits required by various coursesaccording to the requirements of the guiding cultivation plan, and complete allthe content specified in the second classroom. Students can graduate only whenthey reach at least 152 credits; those who meet the requirements for theconferment of a bachelor's degree will be awarded a bachelor's degree inengineering.

 

Program duration

Flexible academic period, generally 4years, with a flexible range of no less than 3 years and no more than 6 years.

 

III Course System Composition andDistribution of Class Hours (excluding the Second Classroom)

Course type

Total credits

Total study hours

Theoretical hours

Practical  hours

public fundamental courses

44.5

30

896

814

82

general education courses

10

6

160

160

0

professional fundamental courses

29

19

464

392

72

Core courses

38

25

608

452

156

Professional practice

29.5

20

880

0

880

Total

151

100

3008

1818

1190

Theoretical hoursPractical hours%

60:40

Program requirements

The Bachelor of Management of Logisticsrequires students to successfully complete 154 credits, which is comprised of:

  • At least 44.5 credits from public     fundamental courses;

  • At least 10 credits from general     education courses;

  • At least 29 credits from professional     fundamental courses;

  • 38 credits from core courses;

  • 29.5 credits from Professional practice;

 Scheduleof Teaching Arrangement1

Course Type

Course Code

Course Name

Total Credits

Total Hours

Recommended Semester

public fundamental courses

b1080001

Introduction to Basic Principle of Marxism

3

48

Autumn 1

b1080003

Ideological and Moral Cultivation and Legal  basis

3

48

Autumn1

b1080006

Modern Chinese Historical Figures

3

48

Spring 1

b1080004

The MAO zedong thought  and introduction to theoretical system of socialism with Chinese  characteristics I

3

48

Autumn2

b1080007

The MAO zedong thought and introduction to theoretical  system of socialism with Chinese characteristics II

2

32

Spring2

-----

Situation and Policy (Module 1-4)

2

32

Autumn1Spring2

b1080008

Labor Education-A

0.5

16

Spring1

b1020082

Advanced Mathematics B1

4

64

Autumn1

b1020083

Advanced Mathematics B2

2

32

Spring1

b1020012

Linear Algebra

2

32

Autumn2

b1020013

Probability and Statistics

2

32

Autumn2

b1020018

The College Chinese

2

32

Autumn1

-----

Physical Education I-VI

3

160

Autumn1Autumn4

b1110003

Military Training

0.5

2W

Autumn1

b1110002

Military Theory

0.5

32

Spring1

b1090001

Basic engineering training

2

32

Spring1

b1020003

English for General Purposes III

3

48

Autumn1

b1020004

English for General Purposes IV

3

48

Spring1

b1020005

English for General Academic Purpose A

2

32

Autumn2

---

English Expansion

2

32

Spring2

b1020002

English for General Purposes II

3

48

Autumn1

b1020003

English for General Purposes III

3

48

Spring1

b1020006

English for General Academic Purpose B

2

32

Autumn2

---

English Expansion

2

32

Spring2

b1020001

English for General Purposes I

4

64

Autumn1

b1020002

English for General Purposes II

3

48

Spring1

b1020003

English for General Purposes III

3

48

Autumn2

b1020040

German I

3

48

Autumn1

b1020041

German II

3

48

Spring1

b1020042

German III

4

64

Autumn2

b1020077

Japanese I

3

48

Autumn1

b1020078

Japanese II

3

48

Spring1

b1020079

Japanese III

4

64

Autumn2

 

Subtotal

(public fundamental courses)

44.5

848

 

general education courses

b0-----

Aesthetic education

2

32

Autumn,Spring

b0-----

Social Sciences and Humanities Literacy

4

64

Autumn,Spring

Natural Science and Technological Innovation

4

64

Autumn,Spring

 

Total

(general  education courses)

10

160

 

★Note: The firstforeign language has a total of 10 credits, including three languages: collegeEnglish, college German, and college Japanese. Choose the appropriate languageas needed; For those who choose college English, choose the appropriate modulein module ABC

 Schedule of Teaching Arrangement2

Course Type

Course Code

Course Name

Total Credits

Total Hours

Recommended Semester

professional fundamental courses

b2030037

Management

3

48

Autumn 1

b2030226

Introduction to E-commerce

2

32

Autumn1

b2030133

Webpage Design

3

48

Autumn1

b2030015

Introduction to Java Programming

4

64

Spring 1

b2030060

Principles of Accounting

3

48

Spring1

b2030125

Introduction to database application

2

32

Spring1

b2030163

operation management

3

48

Autumn2

b2030130

Network Marketing

2

32

Autumn2

b2030296

Applied Statistics

3

48

Spring2

b2030145

Economics

4

64

Autumn3

Subtotalprofessional  fundamental courses

29

464

 

Core courses

b2030289

The Development Technology of E-Commerce

4

64

Autumn2

b2030301

Computer Networks and Operation maintenance

2

32

Autumn2

b2030287

International e-commerce

3

48

Spring2

b2030297

Beginning Python

2

32

Spring2

b2030389

E-commerce data operation

2

32

Spring2

b2030026

Logistics of E-business

2

32

Autumn3

b2030106

Analysis and Design Method of E-commerce System

2

32

Autumn3

b2030171

Data Mining Analysis

2

32

Autumn3

b2030110

Commerce Intelligence (Bilingual)

2

32

Spring3

b2030303

Internet Finance and Payment

2

32

Spring3

b2030227

E-commerce security technology and management

2

32

Spring3

b2030290

E-commerce Laws and Regulations

2

32

Spring3

b2030390

Internet Technology

2

32

Autumn4

SubtotalCore  courses

29

464

 

Elect  9 credits from Module A, B or C

Module A

b2030286

Mobile development technology

3

48

Autumn3

b2030157

New technology of e-commerce

2

32

Spring3

b2030096

Framework development technique

2

32

Spring3

b2030276

Data Structure and Algorithm (Java)

2

32

Spring3

Module B

b2030298

International Trade Theory and Practice

3

48

Autumn3

b2030292

Cross-border E-commerce Supply Chain

2

32

Spring3

b2030397

E-commerce user experience

2

32

Spring3

b2030398

Cross border e-commerce operation and  management

2

32

Spring3

Module C

b2030288

Data Models and Decision-making

3

48

Autumn3

b2030295

User Behavior Data Analysis

2

32

Spring3

b2030161

Data Visualization Design

2

32

Spring3

b2030399

Big data business analysis and application

2

32

Spring3

Subtotal  (Elective Core Course)

9

144

 

Subtotal  (Core Courses)

38

608

 

 

 

 Schedule of Teaching Arrangement3

Course Type

Course Code

Course Name

Total Credits

Total Hours

Recommended Semester

Professional  Practice

b4000025

E-commerce innovation and entrepreneurship

2

48

Summer2

b4030139

Visual design practice

1

24

Autumn 1

b4030097

Practice of e-commerce introduction

1

24

Spring1

b4030015

E-commerce online shop operation practice

1

24

Summer 1

b4030143

Integrated practice of programming

1

24

Summer1

b4030127

Online shop art design practice

2

48

Summer1

b4030144

Practice of Business Static Website Design

2

48

Summer1

b4030145

Practice of Business Dynamic Website Development

2

48

Spring2

b4030146

Practice of New Media Operation

2

48

Summer2

b4030147

Practice of Data Statistics and Analysis Tools

2

48

Summer2

b4030142

Practice of  Search Engine Marketing and Optimization

2

48

Autumn3

b4030101

Practice of  integrated project development for electronic commerce

2

48

Spring3

b4030093

Professional  skills practice

1

24

Autumn4

b4030131

Graduation Practice and Graduation  Project(Thesis)

6

288

Spring4

b4030200

Labor  Education-B

0.5

16

Spring3

Elect 2 credits from Module A, B or C

Subtotal  (Professional Practice)

27.5

832

 

Module A

b4030148

Practice of  Internet Development Technology

2

48

Summer3

Module B or C

b4030094

Comprehensive  Practice of Cross-border E-Commerce Operation

2

48

Summer3

Module C

b4030149

Practice of  Business Intelligence and Data Mining Project

2

48

Summer3

Module A or B or C

b4030150

Practice of Post Practice in E-commerce Enterprises

2

48

Summer3

Subtotal  (Practical Elective Course)

2

48

 

Subtotal  (Professional Practice)

29.5

880

 

The  Second Classroom

b5110001

The  Second Classroom

1

-

AutumnSpringSummer

  

152

2936

 

 

Explanation of elective coursesfor professional and practical courses

Professionalelective courses are divided into modules according to different abilityrequirements, and students must take one of the modules and achieve therequired credits for that module. The professional practice module must beselected according to the corresponding professional course module.

Module A: MobileDevelopment Module

 

The A moduledirection focuses on in-depth learning of H5 technology, Android mobiledevelopment, Spring MVC framework technology, and data analysis. It possessesabilities in UI design, mobile app application design, business websitedevelopment and maintenance, mobile internet product design, testing, andsoftware project management. It cultivates comprehensive technical talents whoare familiar with E-commerce processes and can perform related programdevelopment positions and software technical support.

Module B: Crossborder E-commerce Module

The B modulefocuses on in-depth learning of international trade related knowledge,cross-border e-commerce operation and management, customs clearance,cross-border e-commerce logistics selection solutions, dynamic planning, userexperience, and other knowledge. It has the ability to provide solutions forenterprises to carry out cross-border E-commerce business, clarify theconditions for conducting cross-border e-commerce, master the needs andmarketing strategies of target markets, and cultivate foreign trade positionson cross-border e-commerce (export) platforms Cross border e-commerce (export)platforms urgently require talents in foreign trade operation and promotionpositions.

Module C: Data Analysis Module

The C module focuses on in-depthlearning of business data model design and decision analysis, analysis andtargeted marketing of e-commerce user behavior data, visualization design ofe-commerce data, and analysis and application of e-commerce big data, aiming tocultivate professional talents such as e-commerce operation and maintenancedata analysts, e-commerce website data analysts, and data software technicalsupport technicians.

SecondClassroom Credits

Through the development of the second classroom activities, studentsare encouraged to actively participate in academic lectures, social practice activities,campus cultural and sports activities, innovation and entrepreneurshipactivities, volunteer service activities, etc., to cultivate students' socialadaptability and quality, and enhance students' employability. Please refer tothe "Shanghai Polytechnic University's 'Second Classroom Credit'Implementation Measures (Trial)" provisions in the "StudentHandbook" for more details.